The Data Mining report displays the answers for a question in a table format showing the Shop Counts and Percent for each selected answer option. The data is also graphed with either a Pie or Bar Chart. It also has the ability to compare the data from a secondary question.
The Data Mining Report can be accessed from the Client Reports page within the Survey Reports drop down and selecting Go.
Figure 1: Accessing the Report
Figure 2: Report Controls
Begin by selecting a single survey.
Choose your date range to report on. Depending on client setup you will either see a Start Date and End Date or a From Date and number of Periods to report on.
The SHOW ONLY SHOPS IN filters allow the user to limit the data being shown as the default is to include all the data. There are separate filters for Levels, Groups, and Waves so that they can be used together or individually to really control what data is being shown.
Select a TARGET QUESTION to report on and choose either Pie or Bar Chart.
You can optionally select a CROSSTAB TARGET to report on. Choose Grouped Chart or Stacked Chart.
If needed, there is a text box where the user can enter text to display at the end of the report.
In order to run the report, you must use the Full View or Print View button. Based on client settings, some clients will also have a PDF View or Excel View button.
You will also notice at the top right of the page is a Jump To Report drop down which allows you to quickly switch to other reports.
*This report also supports Data Mining by including an additional filter in the controls that lets the user filter the data by Overall Scoring, Shopper Demographics, and Survey Questions.
Figure 5: Data Mining Filter
